top of page
Collage of old watch brands and their advertisements.

Brand Offers

You receive legal ownership of your vintage watch brand and the Swiss trademark registration can be extended to other important markets. You also get the sole copyright to the researched brand history with a Certificate of Authenticity. All analogue information, including original memorabilia, is documented and digitally processed so that your brand is ready for relaunch.

Show Brand

September's brand of the month.

ARDATH advert 1966 Long Distance Two Timer_Pilots.jpg

Launched at the Swiss Watch Fair in 1963, this model was specially designed for travellers, businessmen and tourists. It allowed two different time zones to be read simultaneously and combined two movements: on the left, a self-winding movement with a calendar to keep track of the time and date at home or in the office, and on the right, a movement for reading the local time.

Ardat 1960s WISDOM_edited.jpg

The two-timer model was also sold in Islamic countries under the name "Wisdom", depicting the time of prayer in Mecca.


The "Denis Diver Universel", an automatic calendar watch with a stylish steel case, was a diver's watch launched at the Basel Watch Fair in 1966. Waterproof to a pressure of 20 atmospheres (a depth of over 600 feet), the watch was fitted with a mobile ring that displayed the time in the world's major cities.


ARDATH's "Reefguard Line" watches became famous for their reliability at depths of up to 900 feet and are now highly sought after on the secondary market. It became a signature watch, known as the diver's watch, with the diver on the dial and case back ("scuba dude").

ARDATH est. 1935

Bonhams, Sotheby's, Christies's or invaluable to name but a few of the many auction houses that have been selling the watch creations of founder Edmond Dreyfuss for decades. The Geneva-based brand was a regular exhibitor at the former Basel watch fairs and at the watch museum in La Chaux-de-Fonds. ARDATH watches were successfully introduced to the world markets and the brand has left a lasting impression worldwide to this day. 

Today, ARDATH is one of the most sought-after vintage brands among collectors. This strong presence and brand reputation, combined with a unique range of models, paves the way for a perfect new start. 

ARDATH is a brand in the "Professional" category.

It shows a rectangular yellow gold watch with gold strap.
Question Mark.png
Here the pictures shows a black smartwatch without branding


Some watch brands have a great past with diving watches, others were known for chronographs. Some brands made watches that looked very similar at first glance, but served completely different customer segments and therefore had very different pasts.


Which watch brand you ultimately choose will depend on your target markets, your business goals, or simply your personal preferences.

With our consulting package we support you in your decision. Our experts understand your needs and wishes and translate them into the most suitable watch brands, namely those that best suit you and your business and personal goals. This way, you can optimally benefit from the heritage and prospects of your vintage brand.

bottom of page