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Luxury craftsmanship - a legacy since 1946
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Brand 1946 - Category Prime
Founded in 1946, this Swiss watch brand gained acclaim for its luxurious, high-quality timepieces adorned with gold and precious stones. Renowned for its jewelry-style watches, it achieved prominence through collaborations with prestigious names like Cartier, epitomizing mid-20th-century elegance.
In the 1960s, the brand gained popularity among entertainers, with Frank Sinatra famously gifting a watch to Dean Martin. It also made a cinematic mark, notably worn by Robert De Niro in *Casino*. Though production ceased in the early 2000s, the brand remains cherished by collectors for its exceptional craftsmanship and cultural legacy.