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Alpine heritage and accessible craftsmanship.
Reserved
Brand 1966 - Category Economy
Founded in 1966 in the heart of the stunning Bernese Alps, this watch brand attracted attention with its distinctive mountain logo, reflecting its alpine origins. Known for combining affordability with quality, the brand offered a diverse range of timepieces, from trendy fashion watches to durable sports and diving models. Later incorporated into a larger watch group, it retained its reputation for accessible craftsmanship, appealing to casual wearers and adventure enthusiasts alike.
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