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Watchmaker from the early 1940s

About Us

SWB is a leading Swiss company when it comes to offering sleeping watch brands for a relaunch. We work with all types of clients and are geographically boundless. We are passionate about what we do and willing to go the extra mile to meet all our clients' needs.


SWB - your experienced and reliable partner for more than a decade.

With the purchase of the brand one gets a piece of Swiss watch history and  is a keeper of earlier craftsmanship and its manufacturer. As the new owner of the brand, you follow in its footsteps and become the only legitimate successor, which continues the legacy of the brand.

You preserve your brand and its watches for the next generations.

For your friend, your love, your children.

Or just as a business opportunity.

Martin Heller, Founder & CEO

SWB - your experienced and reliable partner for more than a decade.


Our skilled team consists of professionals with legal, business and historical backgrounds, with decades of experience in the watch industry and in the multinational consumer goods industry. Complemented by highly qualified experts in finance, law and fiduciary services, we guarantee our clients the best solutions.


Today we are the leading company for sleeping historical watch brands and together with our partners in Beijing, Shanghai, Hong Kong and Seoul we are always available for a discreet and direct contact on site.

The photo shows today's SWB headquarters.
The photo from 1913 shows Bederstraße 28, today's SWB headquarters, with children playing.

Our headquarters is located in a historic building dating back to 1842, shown here in a photo from 1913.

SWB's head office near the FIFA Museum in Zurich.

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Intangible Cultural Heritage

Every Swiss watch brand with history represents a piece of the heritage of the Swiss watch industry and many of them are almost forgotten treasures.

SWB makes it possible for all watch lovers to act as preservers of past craftsmanship and their manufacturers by acquiring and reviving one of these vintage brands.

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