About Us
Our offices are located in a historic building dating from 1842 in the centre of Zurich, close to the famous FIFA Museum.
Our Story
Today's customers are looking for authentic stories and a brand essence that they can relate to. We offer dormant Swiss watch brands for acquisition that have a story to tell.
Our team is made up of legal, business and historical experts with decades of experience in the watch industry and multinational consumer goods companies.
For more than two decades, SWB has been your trusted partner in reviving dormant watch brands.
Today, SWB is the world's leading provider of discontinued Swiss watch brands with a history.
01
Preserving Swiss watch history:
Safeguarding the legacy of almost forgotten Swiss brands & craftsmanship.
02
Championing the circular economy: Reviving dormant brands for timeless luxury.
03
Expertise and Trust:
Decades of experience ensuring a reliable and professional customer journey.
04
Tailored Exclusivity: Delivering bespoke services designed for your unique vision.
05
Innovation in Heritage:
Reimagining timeless brands for today's demanding markets.
Our Values
Our Work
The value of a dormant Swiss watch brand with a rich history is shaped by factors such as its reputation, the rarity of its timepieces, the quality of its original movements, and its historical significance. Reviving such a "Sleeping Beauty" can be highly rewarding if approached correctly.
However, reawakening a dormant brand is more than just acquiring its intellectual property* - it demands authenticity and credibility. It requires a deep understanding of the brand's heritage, to ensure that its legacy is thoughtfully adapted to the present.
With extensive experience and expertise, we offer carefully curated brands with thoroughly researched histories. Our bespoke services empower you to unlock the full potential of a historic brand, leveraging its heritage and established reputation to create lasting value.
*We are officially ranked second in trademark filings in Switzerland.
