About Us
Our offices are located in a historic building dating from 1842 in the centre of Zurich, close to the famous FIFA Museum.
Our Story
Customers seek authentic stories and brand essence they can connect with.
SWB offers dormant Swiss watch brands for acquisition, each with a unique history. Our team of legal, business, and historical experts brings decades of experience in the watch industry and global consumer goods.
For over twenty years, SWB has been the trusted partner in reviving these brands — today, the world’s leading provider of discontinued Swiss watch names with heritage.
01
Preserving Swiss watch history:
Safeguarding the legacy of almost forgotten Swiss brands & craftsmanship.
02
Championing the circular economy: Reviving dormant brands for timeless luxury.
03
Expertise and Trust:
Decades of experience ensuring a reliable and professional customer journey.
04
Tailored Exclusivity: Delivering bespoke services designed for your unique vision.
05
Innovation in Heritage:
Reimagining timeless brands for today's demanding markets.
Our Values
Our Work
The value of a dormant Swiss watch brand lies in its reputation, rarity, original movements, and historical significance. Reviving such a “Sleeping Beauty” can be highly rewarding when done with authenticity and credibility.
More than acquiring intellectual property, it requires a deep understanding of heritage to adapt legacy thoughtfully to the present.
With decades of expertise, we curate brands with thoroughly researched histories and provide bespoke services that unlock their full potential, creating lasting value
