Privacy Policy

Last updated: 15 September 2026

1. Controller
The controller responsible for the processing of personal data through this website is:
SWB Swiss Watch Brands GmbH
Bederstrasse 28
8002 Zurich
Switzerland
Email: info@swb.swiss

2. General Information
SWB Swiss Watch Brands GmbH respects your privacy and processes personal data in accordance with applicable Swiss data protection law, in particular the Swiss Federal Act on Data Protection (FADP). Where applicable, the EU General Data Protection Regulation (GDPR) may also apply.
This Privacy Policy explains what personal data may be processed when you visit this website or contact us, for what purposes such data is used, and which service providers may receive or process such data.

3. Website Hosting and Technical Data
This website is created and hosted using services provided by Wix.com Ltd. and its affiliated companies (“Wix”).
When you access the website, technical information may be processed automatically in order to provide, secure and operate the website. This may include your IP address, browser and device information, date and time of access, requested pages and technical log data.
Wix operates an international infrastructure. According to Wix, website visitor data may be stored in data centres located in the United States, Ireland, South Korea, Taiwan and Israel, and may also be processed in other jurisdictions where necessary for the provision of its services. Where required by applicable law, appropriate safeguards are used for international data transfers.
Further information is available in the Wix Privacy Policy.
4. Contact Form and Inquiries
If you contact us through the contact form on this website, we process the information you provide in order to review and respond to your inquiry.
Depending on the information submitted, this may include your name, company, email address, indicative acquisition budget and the content of your inquiry.
We use this information to handle your inquiry, assess a potential business relationship and, where applicable, take steps in connection with a prospective contractual relationship.
Information submitted through the website may be processed through Wix's website and customer-management infrastructure. We retain inquiry data only for as long as reasonably necessary for the relevant business purpose or as required by applicable legal retention obligations.

5. Consent Management and Cookies
This website uses cookies, local storage and similar technologies where these are necessary for the operation of the website or used in connection with integrated services.
We use Usercentrics for Wix, provided by Usercentrics GmbH, Sendlinger Str. 7, 80331 Munich, Germany, as our consent management platform. Usercentrics enables visitors to make and subsequently change their privacy choices and enables us to document those choices.
For this purpose, Usercentrics processes consent information, including consent or refusal, the date and time of the decision and device information. According to Usercentrics, consent data is retained for one year and stored in the European Union.
Services requiring consent are activated only in accordance with the privacy choices made through the consent interface. You may change or withdraw your choices at any time with effect for the future through the privacy settings available on this website.
Further information is available in the Usercentrics Privacy Policy.​

6. Google Maps
The Contact page contains Google Maps, a web mapping service provided by Google.
Google Maps is blocked unless you have accepted the relevant privacy setting. If you consent to the use of Google Maps, information such as your IP address and technical browser or device information may be transmitted to Google and processed in accordance with Google's applicable privacy terms.
You can refuse the use of Google Maps without affecting the essential functions of this website. If Google Maps remains blocked, our location information is still available in text form on the Contact page.
Further information is available in the Google Privacy Policy.

7. Recipients and International Data Transfers
Personal data may be processed by service providers that assist us in operating this website and handling inquiries, in particular Wix, Usercentrics and, where the relevant consent has been given, Google in connection with Google Maps.
Some service providers operate internationally. Personal data may therefore be processed in countries outside Switzerland. Where required by applicable law, transfers to countries without an adequate level of data protection are subject to appropriate safeguards.
We do not sell personal data collected through this website.

8. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected, for legitimate business purposes or as required by statutory retention obligations.
Specific retention periods may depend on the nature of the information and the purpose for which it is processed. Consent data processed through Usercentrics is retained as described in Section 5 above.

9. Your Rights
Subject to applicable data protection law, you may have rights in relation to your personal data, including rights to obtain information about its processing and to request correction or deletion of personal data.
Depending on the applicable law and circumstances, additional rights may include restriction of or objection to processing and data portability.
Where processing is based on consent, you may withdraw that consent at any time with effect for the future.
Requests concerning your personal data may be sent to info@swb.swiss.
You may also have the right to contact the competent data protection authority. In Switzerland, this is the Federal Data Protection and Information Commissioner (FDPIC).

10. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to this website, the services we use or applicable legal requirements. The version published on this website at the relevant time applies.