The brand was officially founded in La Chaux-de-Fonds in 1928 by a Swiss watchmaker who had gained extensive experience working in England. Initially focused on refining watches for the British and Commonwealth markets, the company soon progressed to manufacturing its own chronometers and calendar watches.

By 1946, it had expanded into the USA and South America, earning an outstanding reputation for its high-precision chronographs. By 1961, annual production had exceeded 300,000 watches, with the brand being distributed in 30 countries — ranking it among Switzerland’s 50 largest exporters. Renowned for its uncompromising quality and advanced manufacturing techniques, the brand collaborated with major watch companies to create joint models.

Its timepieces remain highly sought after by collectors, highlighting their historical and technical importance in Swiss watchmaking. Even after the founder’s death, his family continued to contribute significantly to the development of the Swiss watch industry.