SWB offers dormant Swiss watch brands for acquisition that have a story to tell. These vintage brands are digitally prepared in such a way that our clients can easily and successfully introduce them to the watch market. In doing so, they benefit from the already existing brand equity and heritage.
If you want to proft from an existing brand value of a "Sleeping Beauty", SWB offers you the best available solution.
Reviving a sleeping or dormant vintage watch brand provides an easier entry into the watch business than a watch brand established from scratch.
When a dormant brand is revived, its previously almost forgotten brand history comes back into the consciousness of a wider public, and its watches produced in the past become more desirable again as a result.
The history of a watch brand is a significant factor in the decision-making process for watch buyers, as it impacts the perceived value, quality, and prestige of the watch.
Old brands convey a feeling of trust and reliability. They give customers a feeling of nostalgia that stands for the gool old days.
The visible past of a brand ensures recognisability and facilitates market entry thanks to an existing fan base.
Old brands convey a feeling of trust and reliability. They give customers a feeling of nostalgia that stands for the gool old days.
The brand's heritage, visible through iconic watches, has created brand awarness among a loyal collector community.
Brand storytelling is an important digital marketing strategy in the age of social media. It's about connecting emotionally with your audience to build a relationship. Our digitisation of dormant watch brands with history is key.
Our historical watch brands are transferred from the analogue to the digital world. This allows for a successful brand storytelling strategy and you can build a better relationship with your community while the audience learns more about your watch brand.
The ability to tell a story from the past has several advantages that ultimately contribute to why customers prefer watches from Swiss watch brands with a history.
SWB offers dormant Swiss watch brands for acquisition that have a story to tell.
Learn more about if you are an entrepreneur, investor or just a watch lover.
