From Brand Search to Acquisition
1. Specification Form
A concise specification of your acquisition criteria, including preferred brand heritage, market positioning, target markets and budget range.
2. Consultation Package
A detailed assessment of a selected brand, including its documented history, market positioning, trademark status and valuation rationale.
3. Brand Acquisition
Full transfer of the trademark rights included in the acquisition, together with the associated historical documentation and heritage materials.
More Than a Trademark
Acquiring a dormant Swiss watch brand is more than a trademark transaction. Its value lies in the combination of documented history, authentic Swiss provenance, established trademark rights and a credible foundation for relaunch.
Depending on the individual opportunity, an acquisition may include registered trademark rights, historical research, archival advertising, product heritage, movement references and original documentation.
Selected Brand Acquisitions
EST. 1916 · ACQUIRED 2026
A Grenchen Watchmaker Returns
EST. 1898 · ACQUIRED 2017
A Geneva Legacy Finds a New Home
Established in 1916 in Grenchen, this Swiss watch brand built its reputation on robust automatic wristwatches, powered from the 1950s by dedicated self-winding calibres, and exported its timepieces to markets from Europe to North America and Southeast Asia. After more than seven decades of activity, the brand fell dormant in the late 1980s. In 2026, it was acquired by a European watch group together with its trademark rights and extensively documented heritage.
Established in Geneva in 1898, this Swiss watch company developed from precision clockmaking into wristwatches and built a documented reputation within Geneva’s watchmaking community. Its heritage includes participation in the 1925 Paris International Exhibition and recognition connected with the Geneva Observatory chronometer competition in 1930. The brand was acquired by a South Korean buyer in 2017.
Why Acquire Through SWB
Documented Heritage
Established Expertise
Discreet Acquisition
Each opportunity is individually researched to establish its historical substance, Swiss provenance and documented watchmaking heritage.
For over two decades, SWB has specialised in the research, preservation and transfer of dormant Swiss watch brands to buyers in Switzerland and internationally.
Each acquisition is handled confidentially and with direct buyer communication, from initial brand selection through to the transfer of the agreed trademark rights and documentation.
"Heritage deserves more than a transaction. Our role is to combine knowledge, discretion and respect for the past to help place authentic Swiss watchmaking heritage in the right hands for its next chapter."
Martin Heller, Founder & Managing Director