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The revival of sleeping Swiss watch brands

Ecommerce shift opens door to the revival of sleeping Swiss watch brands

Picture shows an old chronograph without branding
Vintage Chronograph two-timer by SWB - Zurich

Until today, it is fair to say that only the big players of the watch industry could afford to revive a sleeping Swiss watch brand.

Launched with an exclusive champagne reception at a watch boutique in a prime location, accompanied by a media campaign worth millions, this was, unarguably, the way to do things.

However, with the shopping world shifting online and ecommerce taking over, this tradition could soon be a thing of the past, especially according to Swiss Watch Brands which says it is the beginning of a new era for all watch lovers.

SWB says its ready-to-launch watch brand comes in a package that includes not only a fully equipped web shop, but also a Swiss watch brand with legacy. The formerly renowned Swiss watch brands are offered with documented history and full legal ownership.

The business states: “Thanks to this turnkey solution, specific industry knowledge is no longer required to make a promising business entry into the primary watch market. Prospective watch entrepreneurs benefit directly from the secondary watch market. Combined with private label or drop shipping, SWB’s brand packages make historical watch brands suitable and affordable for all watch enthusiasts. “

SWB has a portfolio of Swiss watch brands and trademarks with history and with what it describes as a turnkey solution, many promising business opportunities are now accessible for watch enthusiasts.

Additional consulting services by SWB are also available, ranging from picking the right watch design to choosing an eco-friendly watch box.

The scale and scope of services will be defined by the brand’s new owners, their ideas and vision.


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